Honda vs KTM
Honda sources have said their main target is the KTM 990 ADV. Which is logical considering thats probably the out and out best performing ADV on the market. by best performing i mean as an ADV bike. Most ADV's don't offer you the balance of good manners both on and off road, but the KTM does and the Honda looks to as well.
Hondas advantage will come from price, reliability, reputation and a MASSIVE support network of dealers.