Yes, no matter where you are in the world it is a bit pricey, but from what I’m seeing in upgrades it certainly looks like it is worth the extra money...
Sorry but I don't think so, as I now have my Triumph, for 7'000 less okay 6hp less and not the last ABS and cornering lights or fancy suspensions, but heating seat and 213 Kg, I can also allready attest to doing the same or even better MPG, with 19l tank I got 450Km in rain mode, so I'll take my 5l jerrycan, that's worth 7000Chf
Also the Tiger 1200 is 19'750 in Switzerland and they give you the luggage for free right now too, the specs of the 1200 are on par with ATAS, so definitely you pay for the Honda badge here.
Even the "overpriced" Ducati Multistrada 1260 S, is 21'490Chf, so a thousand less... So in Switzerland at least the ATAS is not really placed well price wise.
Not saying the Tiger 1200 or Multistrada are as capable on dirt, depends on your needs, will the ATAS 2020 be a capable machine, absolutely but overpriced !
Ps. Not trying to be annoying or make people buy a Triumph, honestly all bikes nowadays are so good at what they do, it's difficult to buy a bad one, but still I feel it needs to be said, Honda are exagerating on the price tags while not delivering Ducati finish either.